Adani Wilmar expands branded foods portfolio by launching ‘Fortune Soya Chunks’ wonder nuggets

Adani Wilmar expands branded foods portfolio by launching ‘Fortune Soya Chunks’ wonder nuggets
The premium health food with low fat content offers vitamins, minerals, fiber and nine essential amino acids that the body needs for good health and growth

Ahmedabad-based Adani Wilmar Ltd., India’s leading manufacturer and distributor of edible oils, has further expanded its branded foods product portfolio by launching soya chunks under its flagship brand, Fortune. The Fortune Soya Chunks, manufactured at the company’s state-of-the-art facility in Vidisha, Madhya Pradesh, are full of nutrition and 100% vegetarian. They come loaded with the power of Proti 9, a combination of nine essential amino acids necessary for good health and growth.
Said Angshu Mallick, COO, Adani Wilmar Ltd.: “Today’s consumers are health and quality conscious. The last decade has seen a paradigm shift in consumption patterns in India from non-branded food products to branded food products. After evaluating this growing trend, we introduced the first of our premium line of food staples, the Fortune Besan. Now, we are delighted to bring you yet another food product, Fortune Soya Chunks.”
AddedB. Chatterjee, Head - R&D India, Adani Wilmar: “Fortune Soya Chunks gothrough a stringent process of purification and quality checking to preserve the power of Proti 9, the complete protein which containsall the nine essential amino acids in the correct proportion for supporting biological functions in the human body.”
The Fortune Soya Chunks are super soft, delightfully delectable, and easy to digest. These wonder nuggets are good for everyone in the family, in line with the company’s brand promise of ‘For a healthy growing India.’ In addition to proteins, they provide vitamins, minerals and fibre for growing children, help in reducing weight because of their low fat content, reduce bad cholesterol, and promote bone health.The product is being offered at very competitive prices of Rs 10/- for 50 gm, Rs 15/- for 90gm, Rs 35/- for 200 gm and Rs 135/- for 1KG

About Adani Wilmar Ltd.
www.adaniwilmar.com

The $2.88 billion Adani Wilmar Ltd. (AWL) is a 50:50 joint venture between the $ 8.7 billion Adani Group, an integrated infrastructure conglomerate from India, and Wilmar International Ltd. of Singapore, Asia’s leading agri-business group with revenues exceeding $44.08 billion. The JV commissioned India’s first port-based edible oil refinery at Mundra, Gujarat, in 1999. AWL today has edible oil refineries in 16 strategic locations across India, including Haldia and Mangalore. It also has 10 crushing units and 16 packing units.It’s flagship Fortune Cooking Oil became India’s No. 1 cooking oil brand within 20 months of launch. Adani Group and Wilmar International Ltd. together have made Fortune food products synonymous with high quality and good health.

AWL owns the largest portfolio of brands in the Indian edible oil industry. AWL sells its range of edible oils, rice, pulses, besan, Vanaspati and specialty fats under brand names such as Fortune Plus, Fortune, King’s, Bullet, Raag, Jubilee, A-Kote, Fryola, Avsar, Alpha, Aadhaar, A-kote and Pilaf.It is also exporting its products to more than 17 countries in the Middle East, South East Asia and East Africa.