Today, Advertising has evolved to a greater level and vast sectors, including Politics. The 16th Loksabha Elections saw leading parties advertising and campaigning for their respective parties in print, outdoor as well as online. The new trend of Social media Advertising also emerged as a major tool for Political leaders to reach and engage their target Audience. Bharat Dabholkar, the Ad Guru, has encountered great visionary entrepreneurs and managers during his career. He has gained expertise and accolades for his work in the Ad world. His intellectual and his many skills are the reflection of his enthusiasm for creative industries and the world of Media. It will be interesting to know the views of this Ad Guru on the recent trend of Political Communication Strategies. Tune into Great Bhet on IBN-Lokmat this Saturday, 19th April 2014 at 9.30 pm to know the thoughts of Bharat Dabholkar on the Political Advertising and Campaigning happening at the General Elections 2014. This show of Election Special Great Bhet is presented by Hero & co presented by AJNARA.

A theatre enthusiast, a bollywood actor and director, Bharat Dabholkar have more than that meets the eye. Before, entering the Entertainment industry Bharat Dabholkar has been an Ad Guru for brands like Amul Butter, Tata brands, Bank of India, Videocon, Frooti, Appy and the mineral water, Bailey. He is the face behind the many eye catching Amul Butter Ads and Billboards in India.

Bharat Dabholkar, a law student and a Management Graduate, started his career as a trainee with Philips. He found his passion in the Ad World and joined DaCunha Associates in 1977. The agency's head, Sylvester DaCunha, took him on in the client servicing team promptly. After 14 years at DaCunha Associates, in 1991, Dabholkar along with two colleagues quit DaCunha and started Zen Advertising. Ten years later, Zen was merged with the Publicis Groupe in India and Dabholkar headed the Publicis India office until 2003.

The change in the political communication trend has caught many eyeballs and helped the parties, emerge as strong contenders to appeal the Voters. Tune in to Great Bhet on IBN-Lokmat this Saturday, 19th April, 2014 at 9.30 pm to know the views of Bharat Dabholkar on Political Advertising and Campaigning where he will throw light on the election advertisements which has taken a large space of the Advertising industry, may it be a TV commercial, a hoarding, a billboard or a viral video.