Bharti AXA General Insurance bags “Claims Initiative of the Year” award at the Star of the Industry Awards 2013

A first of its kind claims initiative in the Industry

Proactively call health claimants and help them in their claim settlement process end to end

March 4th, 2013 Mumbai: Bharti AXA General Insurance was awarded the prestigious “Claims Initiative of the Year” at the Star of the Industry Awards, a part of My FM BFSI Awards 2013. The award is a testimony to the Company’s continued efforts to provide empathetic services, true to its brand attitude of being available, attentive and reliable to all its customers.


The BFSI Awards 2013 are organised to recognize the best performances in the Banking, Finance and Insurance Industry. The awards focus on best-in-class practices from the BFSI Industry based on the strategy, security, customer service, the future technology challenges and innovations. The objective of the awards is to identify and reward professionals and organizations for unbeatable accomplishments in their respective fields.


Bharti AXA Dedicated Claims Handler, a one-point human contact between the Insured, Third Party Administrator & the Hospital, is a dedicated person who provides assistance at every stage of the insurance claim process to make it a hassle-free experience. The Dedicated Claims Handler is someone who facilitates all the activities associated with the claims process and his / her duties are not restricted to merely registering a claim and providing updates. Some of the significant activities at the time of hospitalization that a Dedicated Claim Handler carries out that would add value to the patient or his /her family are:


Assistance in all documentation

Regular follow-up during hospitalization

Co-ordination between TPA and the hospital for updates, queries, documents

Providing guidance on cashless and reimbursement options

Helping understand policy wording and other associated documentation


This is what the jury had to say about Bharti AXA GI winning the award “Bharti AXA GI has consistently demonstrated strong intent towards customer satisfaction and innovative services. The entire thought process behind “Dedicated Claims Handler” showcases the Company’s passion for customer delight. It also portrays the company’s interest to innovate and develop services that are out of the box and customer oriented”.


Sharing his delight on winning the award Dr. Amarnath Ananthanarayanan, MD & CEO, Bharti AXA General Insurance said, “Amongst all the awards including Asia Insurance Review, India Insurance Review & IPE BFSI for risk engineering, growth, innovation & employer brand, that we have received, this “Claims Initiative of the Year” award is the one that we cherish the most. Our Dedicated Claims Handler initiative is testimony to our relentless efforts & commitment as an organisation towards providing best in class service experience for our customers and being of help to them when they need it the most. I take this opportunity to thank my colleagues for their relentless efforts in providing peace of mind to our customers that has enabled us to get this honour. We also thank our valued customers for their continued support and we look forward to providing more customer-centric insurance solutions and redefining service levels for our customers.”

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Atul Malikram